When you breastfeed, your baby’s frequent sucking can deplete the natural oils in your skin. This can lead to your nipples feeling sensitive, dry and sore – they may even start to crack. This is where Medela Purelan 100 Lanolin Cream comes in by helping to replenish these oils. And of course, you don’t have to wait until you’re experiencing sore or cracked nipples before using nipple cream – you can apply it as a gentle moisturiser to help the skin on your breasts feel softer and more supple, before or after breastfeeding. You can even use it to soothe itchy or sensitive nipples during pregnancy.

You may be wondering whether you can breastfeed with lanolin cream on – the answer is yes! There’s no need to remove the Medela Purela 100 Lanolin Nipple Cream before your baby latches on as it contains no parabens, artificial additives or preservations, and is fragrance free. You can even use it on your baby’s own skin, if he has any minor dry patches, for example. Lanolin cream can also soothe chapped lips and noses during the cold season!