UPPAbaby VISTA Stroller

The only personalised baby store in Singapore

Book a visit to our baby boutique, where you'll have the whole place to shop yourself. We'll get to know you and your lifestyle, allowing us to make personal, thoughtful recommendations on what will work best for you.

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Elise Mawson PramFox

Hi, I'm Elise.

I'm an engineer, mum of three little boys, a US-certified Child Passenger Safety Technician Instructor and an Australian-certified Child Restraint Fitter. Oh, and I'm the #ladyboss around here.

Get to know me

Stress-free baby gear shopping

Get peace of mind, knowing your new purchases are covered by our 365 day service guarantee. You get a free babywearing fitting, free car seat installation and free pram servicing, all included in the first year.

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Book your boutique baby store appointment

Nestled in Singapore's Central Business District, our boutique is a relaxing haven of beautiful baby gear and strollers. Enjoy our expert, bespoke experience - tailored perfectly for you.

PramFox 5-Star Review
Elise is fantastic. She is so knowledgeable and really makes things clear in such an enormous marketplace. She doesn't hard-sell and is impartial to the various baby brands out there. She really just goes on your needs and expectations. The showroom is really beautiful and has lots of buggies and car seats in one room. Highly recommend!
PramFox 5-Star Review
Great experience with Elise in a warm and friendly environment! She has knowledge on all things baby related and manages to provide much needed clarity when it comes to the overwhelming task of purchasing a baby gear in Singapore. I would highly recommend the service on offer as it is a curated buying experience that provides first time parents with the much needed reassurance.
PramFox 5-Star Review
Outstanding service, highly recommend Elise! She has extensive knowledge and is so patient in answering questions and offering suggestions on suitable options to suit your lifestyle. She will ensure you leave feeling confident your purchase is exactly what you need. Elise has a wealth of knowledge on all things baby related which she happily imparts. Will most certainly return when looking for our next pram. Thank you so much Elise!
PramFox 5-Star Review
Elise is amazing! She's fun to talk to, super knowledgeable and most importantly, she gives sincere advice to help you find the perfect-match purchase. We had a great time at her nice and cosy boutique baby shop where you can try out all types of products in a private setting. It really allows you to think clearly about what fits you the best! She also has quite a few baby carriers for you to try on with a doll, which is important because it's hard to gauge the sizes before the baby is out. Really recommend this place, especially for first time parents like us :)
PramFox 5-Star Review
Really recommend! Elise was massively helpful when we were trying to find baby gear for a newborn. She offered such practical, useful guidance and ensured we made a selection based on our needs and what was best for us. The whole process was really smooth and the depth of her knowledge was great!
PramFox 5-Star Review
I am so thankful that we discovered Elise before the birth of our first child. She is a wealth of knowledge when it comes to car seat and car safety and was very generous with her recommendations for future car seats and other safety tips. I feel so reassured knowing that our car seat is properly installed and we can also install it ourselves safely when using a taxi or Grab. This is an absolute must-do for parents- thank you Elise!
PramFox 5-Star Review
We met Elise on Sunday and she was not only absolutely lovely, but incredibly helpful! Elise shared a tonne of really great advice all the way from pregnancy tips to prams. Would highly recommend popping to her boutique baby shop to look at baby gear and chat all things babies!
PramFox 5-Star Review
Elise is AMAZING! From the first time we chatted over WhatsApp, she was just so knowledgable about all the products and literally answered every question I have - and I have a lot. Eventually met her for a private consultation at the boutique baby store and she was so warm and cheery, imparting knowledge as we tested out the different products and making sure we ended up with something that fits what we needed. Up til now, I even message her every now and then for any random question I might have about motherhood! Don’t know how much more I can rave about her and what she does at Pramfox! :)
The Little Black Bump Book Elise Mawson

The new parents must-have

Imagine if all of Singapore's best pregnancy- and newborn-related experts got together and wrote a handbook for new mothers. Well, we did it, it's amazing, and it's free (just for PramFox customers).

Get your copy