How it works

We’re changing the way parents buy strollers and car seats.

Tell us a little about you and we will pop together our expertly curated recommendation - just for you. Elise will explain the products on your shortlist and how they compare to each other. After the easiest research in the world, come visit our boutique for a personal demonstration and test drive.

Let's get started

Hi, I'm Elise.

I'm an engineer, mum of three little boys, a US-certified Child Passenger Safety Technician Instructor and an Australian-certified Child Restraint Fitter. Oh, and I'm the #ladyboss around here.

Get to know me

Stress-free maintenance.

Get peace of mind, knowing your new car seat and stroller are covered by our 365 day service guarantee. You get a free cleaning, free car seat fitting and free stroller servicing, all included in the first year.

Learn more

Visit our CBD boutique.

100D Pasir Panjang Rd, #05-02 Meissa, Singapore 118520.

500m from Pasir Panjang MRT (yellow/circle line). Parking available.

Open 7 days by appointment.

Get directions

It takes a village...

Imagine if all of Singapore's best pregnancy- and newborn-related experts got together and wrote a handbook for new mothers. Well, we did it, it's amazing, and it's free (just for PramFox customers).

Get your copy

Sarah & Henry

"Could not recommend PramFox and Elise enough. I was so overwhelmed with buying a car seat and stroller for my first child. Not only because of the sheer number of options but more importantly, there is no decision scarier than making one about your child’s safety. Elise was a Godsend and I can’t imagine trusting anyone else to help me."