Feeling Overwhelmed?
Drowning in research and Amazon reviews? Our expert consultants and lifestyle analysis cut through the noise to give you exactly what you need to know.
Minimise Wasteful Spending
Only buy what you need. Our tech-powered analysis ensures you choose what's right for YOUR lifestyle the first time.
Dreading Shopping for Baby?
Complete our super cool, high-tech lifestyle analysis, talk it through with a real human, then swing by our monthly pop-up at Raffles Hotel to test drive!
Lifestyle Assessment
Complete Your Assessment
Our on-demand video questionnaire builds your lifestyle profile and gives you the foundational knowledge to talk the talk.
Expert Consultation
Meet Your Consultant
Chat to your dedicated consultant for expert advice tailored to your needs and your lifestyle.
Long-term Partnership
Ongoing Support
Your consultant stays with you as your family grows.
We're so much more than a traditional baby store.
- We're mothers. We're certified consultants. We care about the earth our children will inherit. And we're with you for the long haul.
- Personalised support and advice based on YOUR lifestyle.
- Technology-enhanced, not technology-replaced.
- We service Singapore, Jakarta, Dubai & Gulf countries.
Certified Car Seat Technicians
Certified Lactation Educators
Certified Babywearing Consultants
Best Sellers
Bugaboo Butterfly Travel Stroller
Joolz Aer² Lightweight Stroller
We partner with the world's best baby brands.
Proudly rated five stars by our customers
Trusted by 540+ families on Google
Elise was warm, friendly and very well-informed at this consultation and helped guide us through the products they’d identified for us to reach our final shortlist.
⭐ ⭐ ⭐ ⭐ ⭐
— Amanda O.
Excellent service! The staff are extremely knowledgable, helpful and patient. They responded quickly to messages and answered all our questions.
⭐ ⭐ ⭐ ⭐ ⭐
— Alex M.
Their very personalized service, eg questionnaire and 1:1 vid call, is there to help us determine what gears would be suitable for our lifestyle. They wouldn't recommend just based on hype or promotions, but genuinely from the product features.
⭐ ⭐ ⭐ ⭐ ⭐
— Cahya W.
They say it takes a village...
